THE CULT, CULTURE & BUSINESS OF FOOD
Food isn’t just fuel. It’s a part of culture. A ritual we share with others. A unifier. Cornucopia will explore these meanings and myths, the influencers and the influenced. Why people eat this and not that, shop here but not there and. Food is big business too. We’ll also look at that, follow the seed and the store, how food is grown, processed, packaged, marketed and sold. Oh yeah two more things. It will be funny, too. But don’t expect any recipes.
Co-Creator + Host + Writer + Food Industry Expert
“Time flies like an arrow; fruit flies like a banana.” — Groucho Marx
Despite a passionate childhood love affair with iceberg lettuce and anything sugary, Matt Levine has spent 30 years in the natural and organic foods business. Born in Stamford, Connecticut, he lived in some of the grungier areas of New York City before moving to the Elysian Fields of San Francisco in 1989. His career has spanned retail, wholesale and market research.
After graduating from college with honors, he drove a taxicab in Manhattan, a decision he credits with his father’s refusal to co-sign a loan to open a natural foods store in his hometown. Matt tries to make those who would listen believe that said store of his dreams would have sold to Whole Foods for millions of dollars. Regardless, his love for his father remained and he is only occasionally bitter, mainly for dramatic effect.
He currently works as a freelance research analyst and publishes the much–loved but under–visited Natural Business News. In his free time, he mentors at-risk youth and follows his beloved New York Mets with more passion than makes sense. He has been HIV positive for thirty years and is a regular contributor to Positivelite.com.